Social media management is the process of creating, scheduling, analyzing, and engaging with content and followers of your brand. It is managing your online interactions and content across your website and social media platforms such as: Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Social media management is more than simply posting updates to your company’s social media profiles and liking cats. It also means engaging with your audience and searching for opportunities to increase your reach and visibility.
Develop Brand Awareness & Followers: Grow your followers on Social Media to help increase word of mouth buzz and referrals. Find followers that match the demographics, interests, and behaviors of your typical customers.
Build Relationships & Boost Engagement: Build strong connections through engagement with the relationships you currently have with your audience, they are more likely to buy from you. Then increase engagement of your posts (likes, comments, shares, etc). The more engagement the stronger the relationship.
Now that you know what Social Media management is, are you out there being “Social” with your new prospective clients and customers?
Most small businesses have their niece or uncle working on it! No offense to family. I get it. We are a family business, but just because they are avid Facebook or Instagram Users, doesn’t mean they can provide GREAT Social Media Management.
Not enough time? Not enough resources? We understand. It is very difficult to dedicate time and resources toward effective social media management. Posting quality content on a consistent basis takes a lot of time, energy, effort, resources, software, know how, etc, etc that some small business marketing teams simply don’t have.
A Social Media Management Company like New Now Creative can help with your digital marketing efforts.
Reach out to us to set up an appointment. We’ll be glad to put together a custom package that will meet your brand’s needs.